New to online investing

With easy-to-use tools and guidance to empower investors and simplify the investing experience, there is no need to feel overwhelmed. Before you know it, you’ll feel right at home, investing with confidence at E*TRADE.

Take a look at just how E*TRADE can help you take control of your investments online

Get started in four easy steps


Set your goals

Start by determining how much you can invest, and what your short- and long-term goals are. We can help create a plan to get you there!


Open your account

As the original place to invest online, E*TRADE knows a thing or two about how to make online investing as easy as possible. All it takes is about 15 minutes to get started.


Choose your investments

This is the fun part! Our selection tools and research can help you make informed decisions. Want the E*TRADE investing pros to choose for you? Consider a managed portfolio.


Stay on track

We’ll help guide you along the way and keep you informed with research, analysis, and more so you can stay ahead of the curve!

Why choose E*TRADE

With unrivaled service, and a range of investment choices E*TRADE has everything you need to invest online.

Online stock, ETF, and options trades

$0 per trade2

All pricing

Invest on your terms

We’re here to help you invest any way you want. Whether you’re doing it by yourself, getting occasional help, or opting for full management, we give you the support you need.

Learn more

Why choose E*TRADE - image

Start the year with a cash bonus, plus commission-free trades.

Got $5,000? Get $50 or add even more and get up to $2,500 when you open and fund a new account.

Use code: WINTER21
Learn how1

Explore accounts


Brokerage account

Investing and trading account

Buy and sell stocks, ETFs, mutual funds, options, bonds, and more. Enter code 'WINTER21' and get $600 when you open and fund a new account with $250,000. How it works1

Rollover IRA

Take control of an old 401(k)

Consolidate assets from a former employer’s retirement plan.

Core Portfolios

Automated investment management

Get a diversified portfolio that’s monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.3